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ABSTRACT
The article is devoted to the research of content and meaning of judicial legal positions in resolving disputes about the rights of means of individualization of legal entities, goods, services and enterprises. The article provides examples of judicial legal positions that have a significant impact on the formation of a unified jurisprudence protection of intellectual property rights.

Ключевые слова: судебная правовая позиция; высшие суды; Верховный Суд; интеллектуальные права; средства индивидуализации; товарный знак.
Keywords: judicial legal position; highest courts; Supreme Court; intellectual property rights; means of individualization